Home NEWS Business Dior Confirms Kim Jones as Men’s Wear Artistic Director

Dior Confirms Kim Jones as Men’s Wear Artistic Director

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The British designer Kim Jones, flanked by Naomi Campbell and Kate Moss, has been named the new men’s wear designer at Christian Dior.

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Valerio Mezzanotti for The New York Times

LONDON — The British designer Kim Jones was confirmed as the new artistic director of Dior Homme on Monday, two months after he stepped down as artistic director of men’s wear at Louis Vuitton. He will replace Kris Van Assche, who had been in the role 11 years.

The creative reshuffling and the hiring of Mr. Jones, who will start April 1, are the first major strategic decisions by Pietro Beccari, chief executive of Christian Dior Couture, who joined the brand from Fendi in November. The news will most likely heighten speculation about the future of Maria Grazia Chiuri, the fashion house’s artistic director of women’s wear, whose tenure has received mixed reviews. And it comes just days after another major fashion house, Nina Ricci, said its creative director of three years, Guillaume Henry, was stepping down.

The announcement on Monday ends feverish speculation about Mr. Jones’s next move. The news of his appointment came minutes after LVMH Moët Hennessy Louis Vuitton, the French luxury conglomerate that owns both Christian Dior and Louis Vuitton, said that Mr. Van Assche would be leaving Dior. Mr. Van Assche will, however, remain in the LVMH group, a statement said, in a role that has yet to be announced.

“I am delighted to welcome Kim Jones at Dior Homme,” Mr. Beccari said in a statement, adding that Mr. Jones would “create an elegant men’s wardrobe both classic and anchored in contemporary culture.”

“I am confident that he will continue to further develop Dior Homme on a global scale,” Mr. Beccari added.

There had been much speculation in recent months about where Mr. Jones would go after his unexpected departure from Louis Vuitton in January, although it recently emerged that he would stay in the LVMH stable. Mr. Jones, a graduate of the London art and design school Central Saint Martins, held his position at Louis Vuitton for seven years, and had at one stage been tipped for the top creative job at Burberry before it was given to Riccardo Tisci. He will present his first collection for Dior Homme in June, during Paris men’s fashion week.

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