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Sainsbury’s announces new pizza takeaway service 

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Sainsbury’s is trialing a new pizza takeaway ordering service that, if successful, could be rolled out across stores nationwide.

In a new initiative that aims to “take on Domino’s”, customers can order a pizza by phone and pick it up in store at a time that suits them.

Customers are able to avoid checkout queues by paying for the pizza and up to five associated items – such as hot wedges, salad and drinks – at the pizza counter.

Sainsbury’s is the first UK supermarket to trial a hot pizza pre-ordering service, and the scheme will run for 12 weeks in three stores: Redhill, Cambridge Eddington and Bradford.

Shoppers have a choice of just two sizes of pizzas; either a 10-inch or 14-inch. These cost £3.60 (£4.10 for an extra topping) and £4.00 (£5.10 for an extra topping), respectively. There are stone-baked thin and crispy or deep pan bases, with a range of toppings available including pepperoni, spicy beef, fresh peppers and roasted mushroom.

Nicola Goodall of Sainsbury’s said: “By giving our customers the chance to pre-order personalised hot pizzas and pay at the counter, we are saving them time and giving them a great value takeaway experience.

“As the UK’s first supermarket to test this service, this is an exciting trial for us to listen and understand how our customers respond.”

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