Home LIFESTYLE Style News Sean Hannity Decides Enough Keurigs Have Been Destroyed in His Honor

Sean Hannity Decides Enough Keurigs Have Been Destroyed in His Honor

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Keurig, the economy-class airfare ticket of coffee makers, found itself at the center of a conservative protest over the weekend after it pulled its ads from Sean Hannity’s Fox News show. The company’s decision came after Hannity interviewed Roy Moore, the Republican Senate candidate from Alabama, on his radio show, allowing him to defend himself against accusations that he pursued romantic relationships with teenage girls when he was in his thirties. After dealing Moore a series of softball questions, Hannity cast doubts on the accounts of the then-four alleged victims, arguing that viewers should give Moore the benefit of the doubt.

In response, a number of advertisers—including Hebrew National, Realtor.com, Volvo, and 23andMe—pulled their ads from Hannity’s show, but it was Keurig’s direct response to the liberal watchdog Media Matters for America that put it in conservatives’ crosshairs. In a tweet replying to Angelo Carusone, the president of Media Matters, Keurig said it had “worked with our media partner and Fox News to stop our ad from airing during The Sean Hannity Show.

Then came the backlash to the backlash: learning of Keurig’s decision, Hannity fans spent part of the day on Sunday protesting the company under the hashtag #BoycottKeurig, with some going as far as to post videos of themselves destroying their Keurig coffee machines. “I pulled an ‘Office Space’ with my Keurig . . . Would be a shame if everyone else joined me in the Keurig Smash Challenge,” Hannity supporter Angelo John Gage said on Twitter, along with a video showing him desecrating his Keurig machine with a hammer. This prompted what appeared to be a small faction of Hannity supporters engaging in similar acts of tactical genius, smashing their Keurigs in solidarity.

Worried, perhaps, that the smashing would spiral out of control, C.E.O. Bob Gamgort sent a memo around to his employees that was promptly leaked to the press. In the memo, he noted that the company’s tweet in response to Media Matters was “highly unusual” and “gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.” Though Hannity initially seemed to support his viewers in their coffee-maker destruction, Gamgort’s memo—which did not actually contain an apology to Hannity—seemed to cow him; after it was publicized, Hannity changed his tune, choosing to blame Media Matters instead for initially forcing the company’s hand. “Hold on to your coffee machines @keurig has recognized it got caught up & misled by a bigot,” he tweeted.

Luckily, this emotional roller coaster has a happy ending, both for Keurig and for Hannity’s fans who hastily destroyed their coffee makers—on Tuesday, Hannity announced he’s hosting a giveaway contest for 500 Keurig machines. Making full use of Twitter’s new 280-character limit, he explained his decision: “To all of my supportive and devoted fans of the show, I am giving away 500 Keurig machines as a thank you for always standing by me,” he tweeted. “We accept the apology of the Keurig C.E.O., and look forward to enjoying a nice cup of apolitical Joe. Good Luck!”



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