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SXSW 2018 And The Capital One Experience

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The South by Southwest® Conference and Festival (SXSW) is back in Austin, TX this March! As usual, it’s bringing a slew of emerging insights in interactive media, an extensive lineup of live music performances and film debuts, unparalleled networking and learning opportunities and so much more.

The South by Southwest® Conference kicked off today!

And once again, Capital One will be one of the many innovative conference sponsors, featuring interactive experiences, exciting new products and presentations from esteemed thought leaders from within the company.

How It All Started

In 1986, a small group of creative-minded individuals got together and shared one big idea: that Austin possessed just as much creative talent as anywhere else in the world. Only one problem…that talent lacked exposure beyond the city limits.

Sworn to secrecy, this group continued to meet and discuss the future of entertainment and media, both inside and outside of Austin. Their goal became to unify people through music, media and innovation by bringing the world to Austin to celebrate, create, experience and learn.

The SXSW group announced their first festival in October of that year and by March of 1987 they were expecting about 150 attendees. Well, they were a little off. The first SXSW welcomed 700 registrants on opening day and has steadily grown every year since.

Last year’s entire event attendance totaled over 400,000. That’s everyone who went to the music and film festivals and the conference sessions. Conference attendees alone counted to more than 70,000 with more than 2,000 conference sessions being held for them to enjoy.

The Capital One Experience At SXSW

By employing future-forward thinking, Capital One is constantly evolving its products to better suit customer needs. With the help of stringent and consistent testing, data-driven techniques and machine learning technology, they aim to create seamless, more meaningful experiences.

Their presence at this year’s SXSW can be fully experienced at the Capital One House from March 9-12 at the historic music venue, Antone’s in Austin, Texas. For 4 days, Antone’s will be transformed into the Capital One House to help Capital One present compelling programming, as well as musical performances.

Attendees at the Capital One House will get an insider’s look at the company’s advanced testing and learning processes. This immersive lab-like environment should provide even greater insight into Capital One’s research and development philosophy, how Capital One products go from idea to in-market, and how they continue to innovate even further after launch.

Capital One Product Evolutions

In addition to this exciting immersive experience, Capital One will also be featuring the evolution of 2 new products at SXSW.

The latest evolution of Capital One’s AutoNavigator will be coming in the near future for consumers to help them find and prequalify to finance a car digitally. Making its debut at SXSW, it features an augmented reality experience through the Capital One Mobile app. This will allow customers to scan cars via their mobile phones and view information related to each car. Powered by machine learning, this is just one way Capital One aims to reimagine car shopping with the innovative use of data and technology.

  • Virtual Numbers from EnoSM

According to the Capital One Online Retail Survey, more than 80% of Americans are concerned about their ability to protect their credit and debit card information online. Launched in beta today, Eno, Capital One’s intelligent assistant, can now help meet this growing need with virtual numbers by providing Capital One credit cardholders with greater control and security over their online shopping experience

Capital One Speakers At SXSW

The Capital One House will also feature panel discussions and talks from thought leaders across the company. Here, they’ll share their expertise and insights on digital trends in design and technology. Attendees will gain inside knowledge from these experts on subjects ranging from machine learning, to AI, to humanity and beyond. Some of their featured panel discussions and talks include:

Katya Andresen, SVP Card Customer Experience, will talk about how to create digital moments that matter. She’ll explore the unthinking mind and how neuroscience, psychology and behavioral economics can help build brands, products and experiences that are loved and lasting.

Sanjiv Yajnik, President Financial Services, will be offering his expertise on how businesses can avoid extinction. His presentation will bring insight into how brands need to evolve to survive and how innovation and evolution can keep brands alive.

Machine learning is all the rage, but what is It exactly? In this session, Machine Learning Engineers, Domenic Puzio and Jennifer Van, will educate attendees on Machine Learning using easy-to-understand examples and by training a model onstage, live.

Celia Edwards Karam, Head of Small Business Banking, and Mark Mathewson, Managing Vice President for Card & Small Business Technology, will join TechSquare’s® Rodney Sampson and Harvard Fellow Lauren States to lead a discussion on how to better engage African Americans in technology careers, empower them to succeed, and what employers can do to move closer to equality in tech.

Futurist Alida Draudt and Director of Tech Innovation Jason Hoover, will join Ancesty’s Julia Rose West in a deep-dive discussion about the current state of interfaces and what they might look like in the future. Panelists will explore what these emergent changes mean for design, product and engineering, and how you should be thinking about it long term for your company and customers.

To view the full schedule of Capital One events at this year’s SXSW, click here. You can also follow them along on Twitter® @CapitalOneTech #CapitalOneHouse.

Just A Must-Do Fest

No doubt that SXSW usually exceeds expectations on all fronts, year after year. And this year’s lineup probably won’t disappoint. Stay tuned for more on insights and sneak peeks coming from Capital One’s involvement at SXSW and a review of their events next week.

This article is for educational purposes only, and is not intended to provide medical or legal advice, or to indicate the availability or suitability of any product or service for your unique circumstances.

Capital One does not provide, endorse, or guarantee any third-party product, service, information or recommendation listed above. The third parties listed are solely responsible for their products and services, and all trademarks listed are the property of their respective owners.

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