Home NEWS Technology YouTube, the Great Radicalizer – The New York Times

YouTube, the Great Radicalizer – The New York Times

9 min read

Sponsored links

It seems as if you are never “hard core” enough for YouTube’s recommendation algorithm. It promotes, recommends and disseminates videos in a manner that appears to constantly up the stakes. Given its billion or so users, YouTube may be one of the most powerful radicalizing instruments of the 21st century.

This is not because a cabal of YouTube engineers is plotting to drive the world off a cliff. A more likely explanation has to do with the nexus of artificial intelligence and Google’s business model. (YouTube is owned by Google.) For all its lofty rhetoric, Google is an advertising broker, selling our attention to companies that will pay for it. The longer people stay on YouTube, the more money Google makes.

What keeps people glued to YouTube? Its algorithm seems to have concluded that people are drawn to content that is more extreme than what they started with — or to incendiary content in general.

Is this suspicion correct? Good data is hard to come by; Google is loath to share information with independent researchers. But we now have the first inklings of confirmation, thanks in part to a former Google engineer named Guillaume Chaslot.

Mr. Chaslot worked on the recommender algorithm while at YouTube. He grew alarmed at the tactics used to increase the time people spent on the site. Google fired him in 2013, citing his job performance. He maintains the real reason was that he pushed too hard for changes in how the company handles such issues.

The Wall Street Journal conducted an investigation of YouTube content with the help of Mr. Chaslot. It found that YouTube often “fed far-right or far-left videos to users who watched relatively mainstream news sources,” and that such extremist tendencies were evident with a wide variety of material. If you searched for information on the flu vaccine, you were recommended anti-vaccination conspiracy videos.

It is also possible that YouTube’s recommender algorithm has a bias toward inflammatory content. In the run-up to the 2016 election, Mr. Chaslot created a program to keep track of YouTube’s most recommended videos as well as its patterns of recommendations. He discovered that whether you started with a pro-Clinton or pro-Trump video on YouTube, you were many times more likely to end up with a pro-Trump video recommended.

Combine this finding with other research showing that during the 2016 campaign, fake news, which tends toward the outrageous, included much more pro-Trump than pro-Clinton content, and YouTube’s tendency toward the incendiary seems evident.

YouTube has recently come under fire for recommending videos promoting the conspiracy theory that the outspoken survivors of the school shooting in Parkland, Fla., are “crisis actors” masquerading as victims. Jonathan Albright, a researcher at Columbia, recently “seeded” a YouTube account with a search for “crisis actor” and found that following the “up next” recommendations led to a network of some 9,000 videos promoting that and related conspiracy theories, including the claim that the 2012 school shooting in Newtown, Conn., was a hoax.

What we are witnessing is the computational exploitation of a natural human desire: to look “behind the curtain,” to dig deeper into something that engages us. As we click and click, we are carried along by the exciting sensation of uncovering more secrets and deeper truths. YouTube leads viewers down a rabbit hole of extremism, while Google racks up the ad sales.

Human beings have many natural tendencies that need to be vigilantly monitored in the context of modern life. For example, our craving for fat, salt and sugar, which served us well when food was scarce, can lead us astray in an environment in which fat, salt and sugar are all too plentiful and heavily marketed to us. So too our natural curiosity about the unknown can lead us astray on a website that leads us too much in the direction of lies, hoaxes and misinformation.

In effect, YouTube has created a restaurant that serves us increasingly sugary, fatty foods, loading up our plates as soon as we are finished with the last meal. Over time, our tastes adjust, and we seek even more sugary, fatty foods, which the restaurant dutifully provides. When confronted about this by the health department and concerned citizens, the restaurant managers reply that they are merely serving us what we want.

This situation is especially dangerous given how many people — especially young people — turn to YouTube for information. Google’s cheap and sturdy Chromebook laptops, which now make up more than 50 percent of the pre-college laptop education market in the United States, typically come loaded with ready access to YouTube.

This state of affairs is unacceptable but not inevitable. There is no reason to let a company make so much money while potentially helping to radicalize billions of people, reaping the financial benefits while asking society to bear so many of the costs.

Continue reading the main story

Sponsored links
Source link

Load More Related Articles
Load More In Technology
Comments are closed.

Check Also

One of the driest places on Earth struggles to safeguard its most precious resource: water – World

This story is part of our series Water at Risk, which looks at Cape Town’s drought a…