MIPCOM: Hulu Nabs Dominic Monaghan, NASCAR Driver Jeffrey Earnhardt Series for VR App

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The ‘Lost’ and ‘Lord of the Rings’ star takes viewers on an immersive 3D dive into pop science with ‘A Curious Mind.’

Hulu has bolstered its move into virtual worlds by acquiring A Curious Mind, hosted by Lost alum Dominic Monaghan, and The Driver, featuring NASCAR rising star Jeffrey Earnhardt in a high-speed race car ride.

The popular streamer, fresh off its Emmy win for best drama for The Handmaid’s Tale, also acquired from Toronto-based CreamVR a third project, the horror film Happy Campers. Hulu first launched its VR app in June 2016.

Monaghan, who also starred in Lord of the Rings and The X-Men Origins: Wolverine, hosts the pop-science VR series A Curious Mind. The 360-degree video experience explores the science that created our universe.

Canadian indie Cream Productions also produces the reality TV show Wild Things With Dominic Monaghan, which takes viewers on a global hunt for unusual animals and insects.

Hulu, which sponsors Earnhardt’s 33 Chevrolet in the NASCAR Cup series, also nabbed The Driver, which puts VR users in the seat as Earnhardt pushes his car to more than 180 miles an hour. Jeffrey Earnhardt is the grandson of the late Dale Earnhardt and the nephew of Dale Earnhardt Jr.

“We are especially excited to partner with premium content provider Hulu with these three new shows that offer an unparalleled immersive viewing experience,” David Brady, CEO of CreamVR, said Friday in a statement. Besides launching a VR app, Hulu has been expanding on other programming fronts.

The video streamer launched a $40-per-month live television bundle (which includes a subscription to Hulu’s limited advertising tier), began offering HBO and Cinemax as subscriber add-ons, and teamed with Spotify to sell its service to students at a discount.

Monaghan is repped by APA, UK Agents and Morris Yorn.

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