While Australian audiences are salivating at the prospect of a home World Cup, global broadcasters aren't as convinced.
FIFA says they're being low-balled by TV organisations in major European markets and have threatened to boycott networks rather than undersell.
Is it a reflection of market interest or a failure of broadcasters to invest in the women's game? Is it a problem entirely of FIFA's own making?
Today, Sam Lewis joins Patrick Stack to explain why the Women's World Cup is struggling to rake in the TV dollars.
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FIFA says they're being low-balled by TV organisations in major European markets and have threatened to boycott networks rather than undersell.
Is it a reflection of market interest or a failure of broadcasters to invest in the women's game? Is it a problem entirely of FIFA's own making?
Today, Sam Lewis joins Patrick Stack to explain why the Women's World Cup is struggling to rake in the TV dollars.
Subscribe: http://ab.co/1svxLVE
ABC SPORT DAILY is your daily sports podcast. We dive into the biggest story of the day and get you up to speed with everything else that’s making headlines.
Download the ABC listen app to hear more from ABC SPORT DAILY ad-free: https://ab.co/ABCSPORTDAILY
For more from ABC Sport, click here: https://ab.co/Sport
Like ABC Sport on Facebook: http://facebook.com/abcsport.au
Follow ABC Sport on Instagram: http://instagram.com/abc_sport
Follow ABC Sport on Twitter: http://twitter.com/abcsport
Note: In most cases, our captions are auto-generated.
#ABCNews #ABCNewsAustralia #ABCSport #ABCSportDaily #ABCSPORTDAILY #Podcast #SportsPodcast
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- Australia, abc, abc news
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