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What role will social media play in the 2024 US election campaign? | The World

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With the return of former US president Donald Trump to the platform formerly known as Twitter, the use of social media may play a key role in the lead up to the 2024 presidential election. With X lifting a ban on political ads on the social media site, there are questions as to how all this campaign information will be moderated to check for misinformation. Ryan Heath from Axios tells The World Trump will use social media to rally his base "wherever it is" as his popularity continues to wane.

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